Bayview Village readies Year of the Rat promotions
Toronto shopping mall Bayview Village is preparing a series of promotions to coincide with the start of the Chinese Year of the Rat on Jan. 25. The initiative will include an installation of art by BlincStudios from Jan. 19 to 24. Each day work on the painting will continue, leading to a reveal of the completed piece on Jan. 25. Consumers can also enter a draw for a six-month flower subscription from Tonic Blooms by posting an image of themselves in front of the artwork to social media sites. In addition, the mall’s concierge desk will distribute branded pockets, traditionally used at the start of the new year to give gifts of money to others for good luck.