SKATING SHOW READYING FOR ANOTHER SEASON
By Adnews Staff
Former skating champions will be touring across Canada again this spring as the Chrysler Stars on Ice event enters its seventh season. The show will travel coast-to-coast, hitting nine major centres. Skaters will include Kurt Browning, Brian Orser, Isabelle Brasseur and Lloyd Eisler, Scott Hamilton, Ekaterina Gordeeva and Jayne Torvill and Christopher Dean. IMG Canada of Toronto is producing the tour. The show will run in Halifax, Montreal, Ottawa, Toronto, Hamilton, Calgary, Vancouver and Edmonton. Most advertising for the show will run locally. However, Chatelaine magazine, which is a sponsor of the show, will run a national print ad. Local promotion will be weighted towards TV, but will also include radio and print. Hurricane Creative Ink of Toronto created the ads. IMG executed the media buy in-house.