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QUB debuts customizable radio morning show

Montreal-based Quebecor’s digital talk radio service QUB has debuted a new morning show called “Dutrizac sur mesure” which can be customized by listeners using a system similar to an audio playlist. Users can select from a list current-events segments, interviews by various personalities and newscasts using the service’s mobile application.

“It’s a unique way to consume audio content,” said Mathieu Turbide, vice-president of digital content at Quebecor. “Listeners get to choose what they’re interested in, and in what in order they’d like to hear it, so they can then access it whenever they want. We’re proud to be ground-breakers in offering this kind of morning show.”

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