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TREC Brands retains NKPR
By Adnews Staff
Toronto-based cannabis company TREC Brands has hired NKPR of Toronto as its public relations agency of record. The agency will support the launch of the company’s Wink and Blissed brands. The assignment includes media relations, corporate partnerships, events, social media work and the development of a social responsibility strategy.
“The NKPR team brings extensive brand communications experience, a network of potential collaborators and partners, and a history of creating long-lasting CSR strategies to the table for us,” said Trang Trinh, CEO of TREC Brands. “We trust in NKPR’s vision as our partner and value their strategic counsel and support in communicating the key differentiators of our brands, generating substantial interest at this very early stage for our company.”