SDI Marketing launches Kite
Toronto-based experiential and sports marketing agency SDI Marketing has launched a new agency called Kite that will specialize in consumer loyalty. The agency will be headed by president Geoff Conant, previously a senior vice-president and partner at SDI. According to the company, Kite will focus on “person-to-person acquisition needs,” particularly in the North American financial, retail and telecommunications industries.
“Our business has grown and evolved from being just a sales and acquisition company to being a human connection and relationship agency,” said Conant. “Sales doesn't have to be a dirty word, and we're proving it by investing in human potential through powerful experiences.”