BREWERS OF ONTARIO TAPS BENSIMON
By Adnews Staff
Bensimon*Byrne of Toronto is getting into the sauce. The agency was hired this week to handle advertising for The Beer Store outlets. The organization has done little advertising in the past, just promoting new locations as they opened. Bensimon was given the account after working with Brewers on ideas for a while. Harrison, Young, Pesonen & Newell of Toronto will handle media buying. Brewers of Ontario is owned by Molson Breweries and Labatt Breweries, both of Toronto, and Sleeman Breweries of Guelph, Ont.
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