RBA GETS A HOLD OF BRITCHES
By Adnews Staff
RBA Advertising of Toronto was handed the Toronto-based Britches Classic Sport worldwide account last week. The company makes men's sportswear under the Britches and North 44 names. The company spoke to several other agencies before choosing RBA. Britches hasn't used an agency in a few years, and when it did the company only advertised its Britches line of clothing. They agency the company was using has since gone out of business. Britches hired an agency to handle its North 44 line because it wants to build up the name, agency president Mark Narsansky told Adnews yesterday. A trade campaign will be launched next month. Consumer ads will be introduced in the fall.
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