ACER GOES WITH CANADIAN PR AGENCY
By Adnews Staff
Editorial Edge of Markham, Ont. is now handling the Canadian PR account for Acer America. The agency won the business in a competition with six other agencies because of its track record and reputation with the media, Acer America Canadian general manager Anthony Lin says in a release. Acer had a Canadian agency handle its Canadian advertising and PR, but recently the San Jose, California computer maker moved its North American advertising to a U.S. agency. Acer hired a Canadian PR agency to ensure it still had a presence in Canada. Acer makes notebook computers, home PCs, desktops, servers, monitors and computer components. Acer's Canadian head office is in Mississauga, Ont.
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