CAMPAIGN FOCUSES ON WEB MARKETING
By Adnews Staff
Internet advertising company DoubleClick Inc. of New York has launched a branding campaign with the goal of educating the advertising community about Web marketing. Print executions began running this month in advertising publications in the U.S. and Canada. The ads feature a series of monthly educational lessons on Web advertising. DoubleClick will reinforce the print campaign's message with online advertising, breakfast seminars, speaking engagements, proprietary studies and direct mail. The ads were handled by the company's design shop U.S.-based Digital Pulp while the media buy was executed in-house. DoubleClick has offices in Toronto as well as in several U.S. cities. The company plans, executes, tracks and reports online advertising campaigns.