NEW LOTTO ADS FEATURE LESLIE NIELSON
By Adnews Staff
The B.C. Lottery Corporation is about to launch a new campaign touting its scratch and win products. Next week, the organization will unveil a series of 30-second TV spots starring veteran Canadian actor Leslie Nielson. The ads were handled by Bryant, Fulton & Shee of Vancouver and will run province-wide. Agency president Bob Bryant said the spots feature Nielson doing his usual comic routines. In one ad, he enters a store and asks to be sold a winning ticket. Eventually he has to be escorted off the premises.
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