CANADIANS LIKE MUSIC IN COMMERCIALS
By Adnews Staff
Canadians don't mind hearing popular music in TV commercials, according to a survey done by The Solutions Group of Toronto. The study was commissioned by Chart magazine. Sixty-two per cent of respondents agree or strongly agree that they don't mind hearing a song they like as part of a TV commercial, while 10% are neutral and 28% say they disagree or strongly disagree. The dominant music source in Canada is HMV with record clubs coming in second. Consumers aged 15 to 29 are more likely to belong to a record club. Fifty-eight per cent own a CD player and cassette player and heavy music buyers are more likely to use the Internet or to own advanced PCs with CD-ROM and modem capabilities. Seventy per cent of respondents say music is very important in their lives, but only 46% buy music on a regular basis.