CAMPAIGN FOR QUEBEC LAWYERS MAKES THE VIEWER THE VICTIM
By Adnews Staff
Communications bleu blanc rouge Inc. of Montreal kicked off a new TV and print campaign for the Barreau du QuŽbec (Quebec Bar Association) this week. Unlike past campaigns that made viewers passive observers to unfortunate situations, this year's executions put the viewer in the victim's place. Three TV spots depicting different scenarios each feature the precipitator of a legally questionable action talking directly to the viewer. The ads end with the message that it's important to be familiar with legal rights and to consult a lawyer. The print ads depict the same scenarios as the TV spots. They feature bold quotes such as, "By the way, I'm not your partner anymore. I'm your boss." In small print the ads explain the situation and repeat the warning about knowing legal rights and consulting a lawyer. The TV ads will run in French only, while the print ads appear in English only. Both will run throughout Quebec.