ALTAMIRA USES TV SITCOM TO TOUT SERVICES
By Adnews Staff
Toronto-based Altamira Investment Services launched a national half-hour TV sitcom last week to promote its services. Called Your Money and Your Life, the show centres around a family that inherits $5,000. They wrestle with the predicament of whether to spend the money on things the family wants now, or use it to start a retirement savings plan. Four financial experts provide advice as the family tries to reach a decision. The program also offers solutions to a number of retirement planning questions. Guest appearances are made by four financial experts: financial planning columnist Mike Gremby, business editor Ellen Roseman, Canadian Association of Financial Planners former president Peter Volpˇ and Woman and Money president Joanne Thomas Yaccato. The show is being promoted using print ads and 10-second TV promotional spots. In addition, Altamira is running national TV and print ads for its investment services. The program and the ad campaign were created by the Wolf Group of Toronto.