Staples, Mimran begin joint promotion
By Adnews Staff
Office supply retail chain Staples Canada has begun a promotional initiative with fashion designer Joe Mimran called “Joe's Perfect Picks.” The effort will feature a collection of office and technology products selected by Mimran, intended to “bring style and design to workspaces.” According to the company, this is the first of a series of initiatives it will conduct in collaboration with the designer. Mimran will also participate in the launch of a new brand this fall that will be sold exclusively through Staples. He is also participating in promotional activities for the chain’s Workspaces office furniture initiative.
“This partnership with Joe Mimran is an excellent opportunity for us to connect with our customers in a different way,” said David Boone, CEO of Staples Canada. “Joe’s Perfect Picks and Workspaces are style-driven and on-trend. They take the guesswork out of accessorizing and styling your office. They’re likely a bit unexpected and a departure from the more functional office products that are associated with Staples. These assortments are meant to both inspire and empower. We’ve transformed as a company and our merchandise is aligning with our new vision as ‘The Working and Learning Company.’ Come fall, customers will see hundreds of new brands and products, but until then they can enjoy Joe’s Perfect Picks, which offer a peek into what’s to come.”