CIBA GEIGY FOCUSES ON GENESIS
By Adnews Staff
Atlanta-based agency Adair-Greene has selected Genesis Media Inc. of Toronto to handle Canadian media buying for client Ciba Geigy-Vision Care. Genesis got the account last month after pitching to both Adair-Greene and Ciba Geigy. The agency beat out Media Buying Services and Harrison, Young, Pesonen & Newell, both of Toronto, to grab the account estimated at up to $4 million. Bruce Claassen, Genesis' president and CEO, told Adnews Ciba Geigy- Vision Care hasn't had much of an advertising presence in Canada up to this point, but is hoping to expand this year. He said the first ad campaign should begin this spring.
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