SATELLITE SERVICE SELECTS AGENCIES
By Adnews Staff
Direct-to-home satellite television provider Star Choice Communications Inc. has filled its advertising and PR vacancies. Last month, the New Brunswick-based company selected Simpson Gilbert Chambers of New Brunswick to handle its advertising and Bristol Communications of Nova Scotia to deal with its PR. Three agencies were short listed for each account. Star Choice considered agencies from Central and Eastern Canada. Porteous said he's hoping the first ad campaign will launch before the service starts operating. It's scheduled to be ready by March. This week, Star Choice will launch a program called Sneak Peek. Five hundred dealers across the country will be offering consumers a glimpse of the company's satellite services.
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