CANADA TRUST KICKS OFF RRSP CAMPAIGN
By Adnews Staff
Canada Trust celebrated the new year and the start of the RRSP season with a fully-integrated RRSP campaign. The advertising focuses on the full range of services and products offered by Canada Trust. In addition to 18 mutual funds and investment advisory services, Canada Trust is offering Investment Planner Plus - a portfolio planning service available at Canada Trusts across the country. Toronto-based Canada Trust says the planner uses behavioral science to develop a needs analysis that reveals both a customer's psychological and financial needs. A national campaign incorporating brochures, in-branch materials, direct mail, TV, radio and print began on Jan. 1. The advertising was handled by McDonnell Haynes Ltd. and Holmes Donin Alloul, both of Toronto.