G Adventures breaks new campaign
By Adnews Staff
Toronto-based tour operator G Adventures has begun a new marketing campaign that focuses on the benefits of travel. The brand campaign seeks to depict the connections that form between travelers and the people they meet in other countries. The effort uses the tagline, "Our world deserves more you." The campaign, developed in-house, consists of out-of-home advertising, online videos and digital materials.
"Our business is built on the belief that travel can be a force for good," said Lauren Michell, vice-president of global marketing and customer experience at G Adventures. "Not only does it benefit travelers by offering life-changing experiences and connections with like-minded people, but it has just as much positive impact on the local people and communities they visit. We wanted our new brand position to be a rallying cry for both our internal and external audiences, while embodying our company purpose, which is to change people's lives through travel."