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Philippe Dandurand Wines debuts new branding
By Adnews Staff
Montreal-based wine importer Philippe Dandurand Wines has begun a branding initiative timed to coincide with its 50th anniversary. Developed by Lg2, the new branding is intended to reflect the history of the company, as well as its expertise and approach to business. The work is intended to provide the company with a distinctive identity that will separate it from its competitors. The brand materials are accompanied by a redesigned website at <http://www.vinsdandurand.com> that provides information about the company aimed at wine producers and at restaurant operators, wine retailers and consumers.
"By acquiring a clear understanding of what Dandurand is and what it wants to become, we were able to imagine a site that better reflects its ambitions," saod Alexis Robin, vice-president of digital experience at Lg2. "Dandurand is a company whose business discipline has the scope of the biggest multinationals but applied at a more human scale."
The brand initiative and other anniversary promotions will be supported with public relations activities from Massy Forget Langlois Public Relations.