GENESIS ADDS NEW DIVISION
By Adnews Staff
Toronto-based Genesis Media has set up a direct response unit called Genesis DR. The services the division offers include planning, buying, managing and implementing a variety of direct response activities through alliances with several DR companies. The unit will also evaluate the results of the activities. So far, its client list includes Standard International Underwriters. Genesis' media services director and vice-president Carole Roberts is heading up the new division.
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