ALBERTO HIRES FIRST PR AGENCY
By Adnews Staff
Alberto-Culver Canada of Toronto gave its PR business to The Communications Group last week. The Toronto agency won the account without a review. The business was handled in-house, but the company decided to hire an agency because "they're putting new products on the market, they have a new marketing strategy and they wanted to take a proactive role in PR," agency consultant Heather Scott told Adnews last week. Advertising for Alberto-Culver is done by Toronto-based Ambrose Carr Linton Kelly. The new products will hit the market in the fall. Alberto Culver products include Alberto VO5 and Alberto European hair care products, SugarTwin, FDS feminine hygiene spray, Mrs. Dash seasoning, Molly McButter and Static Guard.
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