PROMOTION MARKETING CONFERENCE
By Adnews Staff
The 5th annual Promotion Marketing Conference will be held on October 30 and 31 in Toronto. The theme of the conference is "Profiting from Technology". Among other items, it will feature four case studies of small and large firms using promotions in Canada, a hands-on interactive session exploring promotions in the year 2001, and highlights of the 1995 Canadian Sales Promotions of the Year Awards. The conference is being organized by the Institute for International Research.
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