PIZZA CHAIN SERVES UP ITS NEWEST PIZZA CREATION
By Adnews Staff
U.S.-based Little Caesars is hoping to score a touchdown with its latest pizza creation. The company introduced Little Caesars Sports Pizza worldwide last week which consists of two football-shaped pizzas, a special game board box and a life-size professional football player poster. The pizza game board box features goal posts and game pieces so pizza lovers can play a football game. In Canada, print, radio and direct mail advertising supports the launch of the pizza. It was created by Cliff Freeman & Partners of New York. Little Caesars in Canada handled the media buy in-house.
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