Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

PIZZA CHAIN SERVES UP ITS NEWEST PIZZA CREATION

U.S.-based Little Caesars is hoping to score a touchdown with its latest pizza creation. The company introduced Little Caesars Sports Pizza worldwide last week which consists of two football-shaped pizzas, a special game board box and a life-size professional football player poster. The pizza game board box features goal posts and game pieces so pizza lovers can play a football game. In Canada, print, radio and direct mail advertising supports the launch of the pizza. It was created by Cliff Freeman & Partners of New York. Little Caesars in Canada handled the media buy in-house.

« Back Next »

Related stories Comments