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Citron Hygiene conducts rebranding effort
By Adnews Staff
Citron Hygiene of Toronto has debuted a new website at <http://www.citronhygiene.com> as part of a larger overall rebranding initiative. The site combines the company's former site with content from acquired companies in Canada and the US. It also makes use of recently-introduced visual branding. In addition to the corporate site, the company will launch a new consumer site later in the year. Citron Hygiene specializes in industrial hygiene and pest control products.
"Our goal was to create a simple platform that both customers and future prospects alike could easily navigate to learn more about Citron, and I really think we've accomplished that," said Peter Farrell, CEO of Citron Hygiene. "It incorporates a high-level overview of our offering while maintaining a personal feel that we hope will encourage people to engage with us."