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Raising the Roof readies Toque Tuesday promotion
By Adnews Staff
Toronto-based charitable organization Raising the Roof will conduct is annual "Toque Tuesday" promotion on Feb. 6. On that day, the organization will sell toques, caps, socks and mittens nationally to raise funds for homelessness relief. Local agencies will conduct this component in 38 communities, operating on the streets, in shopping malls and at transit stations. The effort also includes social media activities on Facebook, Twitter and Instagram, as well as a website at <http://www.raisingtheroof.org>.
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