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Bond Brand Loyalty forms agreement with CataBoom

Bond Brand Loyalty of Toronto has formed an agreement with CataBoom of Dallas, a company specializing in behavioral marketing. Through this agreement, Bond will add CataBoom's marketing gamification systems to its loyalty program services. Consumers will be invited to play games to increase engagement and retention.

"The engagement landscape is ever-changing, and program operators are looking for new ways in which to capture the repeat attention of prospective and existing customers along the entire journey," said Maria Pallante, vice-president of loyalty solutions at Bond. "Partnering with CataBoom allows us to quickly deploy programs that dramatically increase desired behaviors with instant rewards that drive measurable results for our clients."

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