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CraveTV conducts gift card promotion

Toronto-based streaming video service CraveTV recently conducted a holiday season marketing initiative promoting its gift cards as holiday gifts. The cards are being sold in-store for the first time, exclusively through Loblaws locations. The effort also includes a website at <>. CraveTV is a division of Bell Media.

"Everyone knows gift cards are a huge business, especially for last-minute shoppers, and we're super excited to be in that space with CraveTV gift cards at Loblaws," said Tracey Pearce, president of distribution and pay services at Bell Media. "This is a fantastic opportunity for us to grow the CraveTV brand and makes it easier than ever to purchase or gift a subscription."

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