P&G HIT WITH LAWSUIT OVER PRINGLES
By Adnews Staff
U.S.-based Procter & Gamble was dealt a blow last week when Vienna's Local Trade Court ruled that the company's Pringles potato chips aren't really potato chips. As a result, P&G has begun calling the product potato cookies instead of potato chips in its ads. P&G is appealing the decision. That wasn't enough, however, for leading potato chip marketer Kelly. Pringles' packaging carries the words potato chips in six languages, including English. Kelly has filed a lawsuit trying to bar P&G from using those words on the products' packaging. Pringles has been available in the U.K for four years, but held back on a launch in continental Europe pending local production. The company recently opened its first Pringles factory outside the U.S. in Belgium