GOURMET FOOD BUSINESSES TO MERGE
By Adnews Staff
Sepp's Gourmet Foods Ltd. of Burnaby, B.C. has signed a letter of intent to purchase Summersweet Fine Foods Ltd. of Richmond Hill, Ontario. Sepp's chief financial officer James Pratt told Adnews the move gives Sepp's a strong presence in Ontario, where it had been weak. Summersweet manufactures patˇs and several lines of deli products. Sepp's produces a variety of fine food items including gingerbread house kits, meat pies, sausage rolls and cornish pastries. Neither company advertises, Pratt said, because deli brand names don't mean much to consumers. Instead, the companies use in-store flyers and demonstrations to promote themselves. Sepp's also uses a PR firm, the Torresan Group of B.C
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