7-Eleven readies Bring Your Own Mug Day promotion
Convenience store chain 7-Eleven Canada will conduct a national promotion on Sept. 29 called "Bring Your Own Mug Day." Timed to coincide with National Coffee Day, during the promotion consumers who bring a mug to a Canadian 7-Eleven Coffee Bar location can fill it with coffee for free. Consumer will be encouraged to bring their "craziest" mug that is less than 26cm in diameter and water tight. The promotion will also support the chain's 7Rewards loyalty program.