Jockey International begins Canadian campaign
Apparel company Jockey International has begun a Canadian campaign called "Show 'Em Unconquered," timed to coincide with the start of the 2017 Invictus Games in Toronto. The company is a sponsor of the games. The campaign features the participation of US veteran Chris Van Etten, who will be present at the event to interview competitors in the games. The interviews are intended to illustrate the "spirit of perseverance" of these participants, who are all wounded service members from various nations. The daily content will be distributed through Jockey's social media channels.
"We're honored to support a sporting event that recognizes pro athletes and everyday heroes who embody strength, courage and hope," said Matthew Waller, senior manager of corporate communications and brand partnerships at Jockey. "The spirit of the Invictus Games aligns perfectly with Jockey's values as we celebrate the incredible journeys and unique stories of those participating in the Invictus Games, amplifying the message that life's obstacles can be overcome."