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CIBC begins US rebranding initiative

Toronto-based CIBC has begun a rebranding initiative in the United States. The PrivateBank, acquired by CIBC in June, is now being rebranded as CIBC Bank USA. The name change is intended to present the company's services under a single international brand. The PrivateBank operates 36 branches in the US.

"The same team our clients have trusted at The PrivateBank is now backed by one of the strongest banks in North America with 150 years of providing exceptional client service," said Victor Dodig, president and CEO of CIBC. "As we build our North American platform, coming together under the CIBC brand sends a clear message that our clients on both sides of the border have even greater opportunities to help them reach their financial goals."

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