Endy begins out-of-home campaign
Mattress manufacturer Endy has begun an out-of-home advertising campaign in Toronto. The eight-week initiative is intended to raise awareness of the brand and attract new customers, primarily between the ages of 25 and 45. The campaign makes use of extensive ad displays in Toronto's Union Station and the adjacent Skywalk pedestrian bridge. It includes video walls, hanging pennants, wall panels, digital displays, posters and floor decals. The out-of-home components is being accompanied by search engine marketing, social media activities, display advertising and direct mail. The creative features copy taken from reviews of the company's products provided by real consumers. The campaign was developed in-house.
"The Endy brand is built on trust, quality and the ability to provide consumers with a totally simple buying experience," said Aashish Nathwani, director of marketing at Endy. "Who better to speak to that than our customers? We saw great success and increased brand recognition with our first customer review campaign and wanted to evolve it, using our customer's sincere reviews in a more substantial way. The result is a cohesive campaign that will capture the attention of Torontonians and attract people through its authentic and clever tone."