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Hill&Knowlton Strategies launches experiential practice

Hill&Knowlton Strategies of Toronto has launched a new experiential marketing practice called XM+. Its services will include strategy, planning, development, execution and evaluation of experiential campaigns. The practice is headed by Jaime Shulman, vice-president of event and experiential marketing.

"Experiences have the power to connect brands to audiences in ways that can't always be achieved through ads, online or traditional media alone," said Shulman. "We believe that successful experiential marketing programs shouldn't exist in a vacuum. XM+ allows us to expand our audience-centric approach to communications with experiential marketing services to create unique and memorable activations that ensure our client's messages are delivered with impact."

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