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Canadian Franchise Association hires Pigeon Brands
By Adnews Staff
The Canadian Franchise Association has retained Pigeon Brands of Toronto to undertake a rebranding initiative for the organization. The assignment includes the development of a new visual identity, logo, mission statement and branding guidelines. The Canadian Franchise Association is a national trade association serving the franchise industry.
"We are pleased to work with Pigeon Brands on CFA's strategic branding project," said Kenny Chan, vice-president of marketing and communications at the association. "We're celebrating CFA's 50th anniversary this year and it's a great time for a brand refresh. As a CFA member, Pigeon Brands has a solid understanding of the association's needs and expectations. Their collaborative approach, coupled with their breadth of experience, makes them ideally suited to help us in this member-driven branding effort."