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Ideon Media signs two representation deals

Ideon Media of Toronto has signed agreements to become the exclusive Canadian advertising sales representative for ScaryMommy.com and a collection of websites operated by New York Media. ScaryMommy.com specializes in entertainment and information content for millennial-aged mothers. It has an audience of approximately 900,000 Canadian visitors per month. The site is owned and operated by Some Spider.

The New York Media agreement encompasses Vulture.com, TheCut.com and NYMag.com, all of which specialize in popular culture content. NYMag.com covers politics, entertainment, fashion and food. Vulture.com specializes in entertainment news, while TheCut.com covers women's fashion.

"We have been long-time fans of the Scary Mommy brand," said Michael Giles, senior vice-president of sales and business development at Ideon Media. "With their outspoken and entertaining view on family life, it is a refreshing addition and different perspective within the parenting space. Partnering with New York Media enhances our offering at scale, rounding out our millennial focus and aligning with one of the biggest lifestyle and culture city scenes in the world."

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