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International Comfort Products hires Scratch

US-based heating and air conditioning company International Comfort Products has retained Scratch of Toronto as its Canadian advertising agency of record. The firm won the account in a competitive review process. The assignment includes strategy, creative, digital work, media planning and media buying for the company's Tempstar line of products. The 2017 campaign will include digital, print and out-of-home advertising. International Comfort Products is a subsidiary of United Technologies.

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