CAMPAIGN TOUTS BAR AS A MEAL AND A SNACK
By Adnews Staff
Buckley/Friedman Advertising and Public Relations of Costa Mesa, California will launch a North American campaign next month for Bio Foods Inc., makers of the Balance nutrition bar. The campaign will use print, radio and TV to promote the bar as a meal and a snack for people with busy lifestyles, and as a women's meal replacement. Bio Foods of Santa Barbara, California gave its $2.5 million(US) business to Buckley/Friedman last April. Since then, Bio Foods sales have grown 700%. Balance bars are sold at health food stores across North America.
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