PSINET CASTS WEB
By Adnews Staff
Markham, Ont.-based PSINet Ltd.-Canada launched a national print campaign this week touting its PSIWeb Web-hosting service. PSIWeb gives organizations a 24-hour interactive presence on the Web. The ad emphasizes that PSINet charges only for the maintenance of a business's Web site, rather than for the number of hits the site receives. A free site set-up offer running until Dec. 31 is also promoted in the ad. The ad was produced in-house, with Directions Communications of Aurora, Ont. doing the media buy. PSINet offers several other services geared towards businesses from its 15 points-of-presence in Canada. PSINet has been in Canada for seven months. The company was originally established in the U.S. in 1989 and has several offices around the world.