PHARMA PLUS ENHANCES SERVICE
By Adnews Staff
Pharma Plus Drugmarts of Mississauga, Ont. has extended its Pharma Answers Phone line to Ontario residents wintering in Florida. The line offers winter travellers free access to a Pharma Plus pharmacist 24-hours-a-day, seven-days-a-week, as well as the opportunity to renew existing prescriptions. Using the 1-800 Florida phone line, travellers have access to personal medication files and information on over-the-counter drugs. They can also renew prescriptions and have them delivered to their holiday destinations by courier, for those people staying longer than the maximum 100-day dispensing period. Advertising for the extended service may be launched next year. The program was introduced in September, 1995. Advertising for Pharma Plus is done by Roche Macaulay & Partners Advertising of Toronto.