Canadian Centre for Child Protection releases online video
The Canadian Centre for Child Protection has released an online video in support of its Project Arachnid initiative. The project makes use of software to detect and assist in the removal of images of child sexual abuse from the internet.
The campaign, developed by No Fixed Address in association with Nice Shoes Creative Studio, consists of an animated video depicting how the organization can help victims escape from a cycle of abuse.
"“It was very important to us to find a way to reflect the gravity of the matter, but not make people look away," said Shawn James, creative director at No Fixed Address. "We didn'’t want the problem to seem insurmountable. “Nice Shoes did a great job of finding that balance."