ASIAN TRADE SHOW LOOKING FOR SPONSORS
By Adnews Staff
North American Expositions Inc. of Mississauga, Ont. is looking for sponsors for its second annual Asian trade show. Called Asia Show '97, the show will run in Toronto from Sept. 17 to 21 and will feature consumer goods from Pacific Rim countries. Sponsors will be included in the show's advertising campaign, which will use print, radio, TV and direct mail in Asia and North America. They will also participate in opening day seminars. The cost of sponsorship packages ranges from $5,000 to $12,000. Mahoney International of Mississauga, Ont. is handling sponsorships for the show.
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