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Media Profile joins Public Relations Global Network
By Adnews Staff
Media Profile of Toronto has join the Public Relations Global Network, an organization that represents 48 independent public relations from around the world. Four additional agencies joined the group at the same time, including AdVerum of Lithuania, Ardency Consulting of Bulgaria, Scandinavian Communications of Denmark and Two Cents of Belgium.
"The addition of these four outstanding affiliates in Europe and one in North America is of strategic importance to PRGN, in part because of the local markets in which they operate," said Evelyn John Holtzhausen, president of PRGN. "The GDP value of Canada represents 2.5% of the world economy, so having a strong presence there is imperative. The addition of a consumer-oriented firm in Belgium complements PRGN's Brussels-based, European Union public affairs firm, while our expansion into Bulgaria and Lithuania further strengthens our presence in Eastern Europe and the Baltics, respectively. Likewise, the addition of a firm in Denmark increases our capabilities in Scandinavia, where we already work with another solid affiliate in the area."