Cheapflights.ca begins Export Yourself campaign
By Adnews Staff
Toronto-based travel company Cheapflights.ca has begun a new online advertising campaign called "Export Yourself." The brand campaign encourages Canadians to travel in order to share their Canadian traits of friendliness and tolerance with the rest of the world. Developed by McCann, the creative features a spokescharacter dressed in flannel who invites Canadian travelers to "Ship out and save the world." The campaign includes a 60-second online video, along with two 30-second videos and three six-second executions. The videos are being supported with online advertising on Facebook, YouTube and the Google ad display network. The campaign also includes a contest component, the winner of which will receive a trip for up to 10 people, values at $15,000.
"This campaign represents a big commitment to one of our key global markets, a major step in our global brand-building efforts," said Samantha Otter, global marketing director for Cheapflights. "The key to our growth is building a strong and loyal user base among travel lovers in major markets around the world. A cheeky digital-first campaign paired with a creative concept that speaks to the travel passion and cultural identity of Canadians like this is going to help us build a direct brand rapport in this market of influential globetrotters."
Cheapflights.ca is a subsidiary of the Momondo Group.