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Feldman Agency, WM Influencer Agency launch joint venture
By Adnews Staff
Toronto-based talent representation firm The Feldman Agency has formed a joint venture with Vancouver-based social media company WM Influencer Agency to create a new unit called INF Influencer Agency. The new entity will work to represent online personalities and social media influencers, with a focus on fashion, beauty, food, home, technology, lifestyle and travel. The company will also manage casting and influencer relations for advertising agencies.
"WM is Canada's first agency dedicated to managing digital influencers," said WM co-founder Jessica Thomas Cooke. "The creation of INF with The Feldman Agency is an exciting alliance that will allow us to sign talent on an international level, and also open offices in both Canada and the USA to service that talent with the experience and reputation of Sam Feldman and his team."