Cieslok Media signs agreement with Sito Mobile
Cieslok Media of Toronto has formed an agreement with Sito Mobile of New Jersey to integrate the latter company's mobile marketing technology into its out-of-home advertising displays. Cieslok will also use the data generated by this system to measure the effectiveness of out-of-home campaigns.
"Smartphones are an integral part of the consideration stage for all category purchase cycles and are now with the consumer 24/7, which perfectly aligns with OOH advertising," said Mike Blanchard, director of mobile media at Cieslok. "It's not just about understanding who you have the ability to influence around an OOH location, though it is important and part of our offering, but with the Sito platform we can take it further to the one-to-one level."