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Michael Hill Jewellers extends Say Yes To The Dress sponsorship
By Adnews Staff
Michael Hill Jewellers has signed an agreement with specialty television channel W Network to return as a lead sponsor of reality program Say Yes To The Dress Canada for its second season. The new season of the wedding planning show will begin on Jan. 6. The sponsorship will include a number of product integrations, including gifts for wedding parties and engagement rings. Additional elements will include lower third exposure and logo placement in the end credits.
"We're excited to welcome Michael Hill Jewellers back as a lead sponsor," said Lynn Chambers, vice-president of client marketing at Corus Entertainment, owner of W Network. "Our Corus client marketing team, working with the planning team at Media Experts, were able to develop creative new integration opportunities for Season Two, organically building the brand into the series storyline."