Land Rover begins A Life Extraordinary campaign
By Adnews Staff
Automaker Jaguar Land Rover has begun an international campaign called "A Life Extraordinary." The effort consists of four documentary-style videos that follow the lives of people working to excel in various fields: a music conductor, a fashion designer, a conservationist and a diver. A fifth video features a psychologist discussing personality and personal development. The videos, which were created by production company Sundog Pictures, will be posted online at <http://www.landrover.com/alifeextraordinary>.
"Land Rover has always been synonymous with innovation and pushing the boundaries of design and technology with our vehicles," said Dominic Chambers, global head of digital marketing for Jaguar Land Rover. "To create such an enlightening film that explores the human psyche and what drives it to keep breaking barriers and seek the impossible has been remarkable, and illustrates how important it is that people all over the world keep pioneering."