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HUNGARIAN AGENCY LAUNCHES NEW ADVERTISING MEDIUM

By Adnews Staff

Executives of Hungary's television shopping network have started their own agency called 3PonT, and have introduced a new advertising medium to the country. The agency holds the rights to a Hungarian invention called Primaflex, which reflects rays of light through advertising placards attached to flourescent lighting. 3PonT plans to place the prisms on light fixtures in 30 Budapest subway stations.

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