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Flow begins Find Your Flow contest
By Adnews Staff
Toronto-based packaged water company Flow has begun a social media contest called "Find Your Flow." The winner will appear in an upcoming international marketing campaign for the brand. This is the first consumer contest the company has undertaken. Consumers can enter until June 23 by submitting images of themselves in "a state of energized focus and enjoyment" via Twitter or Instagram. The company will select a group of finalists, whose images will be posted on the brand's Facebook page. Public voting will determine the winner. The contest is being supported with additional social media activities, public relations, influencer relations and digital media.
"Our contest initiative is one of the ways that we are inventing a new consumer experience, one that is fueled by connection and positive interaction between consumer and brand values," said Nicholas Reichenbach, CEO of Flow. "In addition to offering an untouched, healthy and sustainable portable water choice, we want to encourage the seeking of optimal experiences in everything that we do as a company and brand. I look forward to seeing the ways in which our growing fan base shares with us how they strive to create a positive life for themselves and their community."